Amazon.com announced today that they have signed a deal with HIT Entertainment and RosettaBooks to provide the entire Rainbow MagicTM collection of books (nine 7-title series, plus one 10-title special edition series, and future series and special editions) exclusively in e-book form for the Amazon Kindle and Kindle apps. These books are targeted at pre-teen girls, focusing on the interactions of two girls, Rachel and Kirsty, and the assorted denizens of fairyland.
It will be interesting to me to see how well (or not) this works: will children in the targeted age range (5 to 9) be reading e-books and/or will their parents be reading to them from their Kindles? Not being a parent myself, it is hard for me to know, other than knowing that if I found it to be a good way to get my children to read, then I would be behind it 100 percent.
“We hear from our Kindle customers that they love to read to their kids on their Kindles,” said Russ Grandinetti, Vice President, Kindle Content. “Series, including the ‘Rainbow Magic’ series, are hugely popular in our Books store, and we’re thrilled to be able to add ‘Rainbow Magic’ to the Kindle Store for children to enjoy on their own or with their parents. And because Kindle books are Buy Once, Read Everywhere, parents will never be without reading material to keep their kids entertained when they leave their Kindle at home.”
Here’s a screen-shot of a sample page from Holly the Christmas Fairy viewed on my Kindle for PC app: